Red Bull has launched a new soda line called ORGANICS that is available in San Diego, a region in North Carolina and through amazon.com San Diego, with its appreciation for wellness, lifestyle, organic and premium consumer products, proved to be an ideal launch market for Red Bull’s new product category. The new line, featuring ORGANICS by Red Bull Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water, is a range of premium organic sodas made with ingredients from natural sources.
Like all Red Bull beverages, they are sold in 100 percent recyclable, aluminum cans and are vegan, gluten-free, wheat-free and dairy-free. For more than 30 years, Red Bull has been Giving Wings to People and Ideas. Last year more than 6 billion cans from the Red Bull Energy Drink product line were sold around the world, 2 billion of those in the U.S. alone. Red Bull saw the opportunity and need for premium, organic sodas that would offer consumers a complementary product with the same quality ingredients and taste that the brand is known for.
Here's what we know about each soda.
ORGANICS by Red Bull Simply Cola
Not your average cola, ORGANICS by Red Bull Simply Cola is lightly carbonated with a unique cola taste that isn’t too sweet, derived from multiple plant extracts like kola nut, ginger and cinnamon. As the only caffeinated beverage in the range, an 8.4 fl. oz can of ORGANICS by Red Bull Simply Cola contains 32 mg of caffeine, comparable to conventional cola beverages. The caffeine in ORGANICS by Red Bull Simply Cola comes from organic coffee beans harvested on plantations all over the world.
ORGANICS by Red Bull Bitter Lemon
The refreshing tart flavor of caffeine-free ORGANICS by Red Bull Bitter Lemon comes from citrus extracts and organic lemon juice concentrate, complemented by an herbal bitterness derived from plant extracts.
ORGANICS by Red Bull Ginger Ale
The aromatic, spicy flavor and warm amber color of caffeine-free ORGANICS by Red Bull Ginger Ale are thanks to the ingredients from natural sources including ginger extracts and zesty organic lemon juice concentrate.
ORGANICS by Red Bull Tonic Water
The distinctive, light taste of caffeine-free ORGANICS by Red Bull Tonic Water is from a thoughtfully balanced blend of lemon and lime notes and a little herbal bitterness from plant extracts. The well-balanced sweet and sour taste is tart and dry.